The use of social media by the payments industry reveals a sector that is eager to understand how to leverage the channel for commercial customers, but is uncertain about how best to go about it or monitor its impact.
In spite of the barriers – and some of the more notorious failures, there are acknowledged success stories of companies that have managed to bridge the social gap with a creative use of the channel that manages to ensure relevance for customers without veering into inappropriate informality.
Why Digital & Social Media?
In the payment industry it is the payment networks that have been among the most active and successful with social media. In particular American Express is demonstrating the most commitment to the channel.
In the US the company is dedicated to the concept of “social currency” and has launched a range of promotions and products, including a networking forum to bring together small business owners and a range of online marketing tools to help small businesses make the most of their budgets.
Accourt Focus:
A new, direct channel to reach your audience
The potential to reach a larger audience (not available on any database)
Help individual companies achieve their business objectives by:
- Increasing awareness of the company and its products
- Promote awareness of company and its employees as experts in their field
- Create positive image (reputation) of company through dialogue and interaction online
Why Choose Accourt
We have a team of high calibre individuals who have successfully managed numerous Regulatory and Payment Scheme applications for organisations wishing to apply for full banking, electronic money and PI licences. Our seasoned experts have both the relevant IP, hands-on experience and operational know-how to ensure successful applications.